Image metadata can also help protect Intellectual property. Image metadata includes details relevant to the image itself as well as information about its production.

Image metadata is text information pertaining to an image file that is embedded into the file or contained in a separate file that is associated with it. The image metadata object returned from a read describes the contents of the marker segments between the SOI marker and the EOI marker for that image. JPEG metadata consists of the data contained in marker segments in a JPEG stream. But in the wrong hands, this same information could be damaging. Metadata comes in handy sometimes, like when youРІР‚в„ўre flipping through old pictures by date, or by location. See also How do you find something you lost in the dryer? The search engines often use metadata and meta description, combined with other factors, to determine whatРІР‚в„ўs on the web page and how relevant it is (if at all) to the everyday person looking something up on the internet. Metadata is still a highly essential tool to improve a web pageРІР‚в„ўs SEO. In short, they make it easier for search engines to determine what your content is about, and thus are vital for SEO. Meta tags are invisible tags that provide data about your page to search engines and website visitors. Metadata is stored in two main places: Internally РІР‚вЂњ embedded in the image file, in formats such as JPEG, DNG, PNG, TIFF РІР‚В¦ Externally РІР‚вЂњ outside the image file in a digital asset management system (DAM) or in a РІР‚СљsidecarРІР‚Сњ file (such as for XMP data) or an external news exchange format document as specified by the IPTC.

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